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GMP-Certified Facility Dermatologist Tested Cash on Delivery — All Pakistan Free Delivery Rs. 1,999+ 100% Organic Actives ★★★★★ 4.9/5 · 543+ Reviews Made in Pakistan Cruelty-Free & Halal Shrooq Pharmaceuticals

Skin Care · EE/891516

ELO Brightening Face Wash - Deep Cleansing (100ml)

INGREDIENTS: Alpha Arbutin, Alovera Gel, Alfonal KD, Citric Acid, Triethanolamine, Ethylenediaminetetraacetic Acid, P...

Rs.929.00 Rs.990.00 Save 6%
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Testing Dermatologist Approved
Formula 100% Organic Actives
Skin Type All · South Asian

INGREDIENTS:

Alpha Arbutin, Alovera Gel, Alfonal KD, Citric Acid, Triethanolamine, Ethylenediaminetetraacetic Acid, P.G, Sodium Laureth Sulfate, Fragrance & Aqua.

Description :

• ALPHA ARBUTIN SKIN BRIGHTENING: Targets melanin overproduction at the source — fades dark spots, post-acne marks, sun damage, and uneven patches with every wash for a progressively brighter complexion

• GLYCOLIC ACID GENTLE EXFOLIATION: AHA acid loosens and removes dead skin cells with every cleanse, revealing fresher and more radiant skin underneath — without the harshness of physical scrubs

• ALOE VERA SOOTHING COMPLEX: Neutralizes any irritation from active ingredients, leaving skin calm, cool, and hydrated after every wash — not tight, dry, or stripped like harsh brightening cleansers

• DAILY BRIGHTENING ROUTINE UPGRADE: Unlike serums that need dedicated application, this face wash delivers brightening actives passively during your existing cleansing routine — zero extra steps

• SAFE FOR DAILY USE ORGANIC FORMULA: Suitable for all skin types including normal, dry, and combination. SLS-free. Paraben-free. Dermat tested. Halal certified. Cash on Delivery Pakistan.

Usage Instructions : 

Apply to wet face twice daily. Gently massage for 30-60 seconds. Rinse thoroughly. Follow with moisturizer and SPF in the morning.

  • Formulated for South Asian skin types
  • Dermatologist tested — no harsh reactions
  • Free from parabens, sulfates, synthetic fragrance
  • Manufactured in GMP-compliant pharmaceutical facility
  • Results visible within 4–6 weeks of consistent use

Why are Élixiré formulas developed for South Asian skin?

South Asian skin carries Fitzpatrick phototypes IV–VI — elevated baseline melanin, a higher predisposition to post-inflammatory hyperpigmentation (PIH), and a dermis that responds differently to UV-induced oxidative stress than the profiles most global brands formulate around. Our clinical team at Shrooq Pharmaceuticals developed every formula against Pakistani climate data: extreme UV index, humidity fluctuations, and hard water exposure — variables that directly affect barrier integrity and active ingredient absorption.

How soon should I expect results?

Skin cell turnover completes every 28–40 days. Most users see improvement in texture and tone within 3–4 weeks. Significant brightening and pigmentation reduction requires 8–12 weeks of consistent use. Skipping SPF will re-trigger pigmentation daily and slow visible progress.

What is the correct layering sequence?

Morning: Cleanser → Vitamin C Serum (damp skin) → Moisturiser → SPF 60 (always last). Evening: Cleanser → Melatonin or Probiotic Serum → Glutathione Cream. Allow 60–90 seconds between each layer. Do not layer AHA/BHA with Vitamin C in the same application.

Is Cash on Delivery available?

Yes — COD is available across all of Pakistan. No upfront payment or card required. You pay the courier only upon delivery. Free shipping applies automatically on orders above Rs. 1,999.

What are dispatch and delivery timelines?

Orders dispatch within 1 working day. Estimated delivery: 2–4 days for major cities; 3–6 days for other areas. Tracking is sent to your WhatsApp upon dispatch.

What is the return and defective product policy?

Replacement or full refund for any order that arrives damaged, incorrect, or with a manufacturing defect. Claims must be raised within 48 hours of delivery with your order number and a clear photo via WhatsApp 0324-5233575.

GMP Certified Manufactured by Shrooq Pharmaceuticals · Kasur, Punjab · Pharmaceutical-grade facility · Dermatologist tested · Cruelty-free

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